I created a facebook ads campaign with the Marketing Objective: To collect the email addresses of 50 potential students for the Digital Marketing Nanodegree Program, with a campaign running for one week and having a lifetime budget of $1000 Having Campaign Evaluation Targeting of the Ads set based on demographics, location, interest and Behaviour Demographics : Base on the persona , the Ad is targeted on females who are 27 years of age , That have graduated from University and employed . Location: people who lives in Mid size US City 3 Interest : People who has interest in Transiting into a new career in digital marketing, people who wants to Get a job with higher earning potential/path to advancement , people who have interest in Meeting other marketers, people interested in Flexible study schedule and people who likes “Bite-size” chunks of learning 3 Behavior : People who go Hiking, who is into photography and people who go walking with their dog The campaign was sucessful and marketing Objective was meant